Qui sommes-nous
Michael Paetzold at a glance.
We design, build and provide oenotechnical solutions.
Made up of 150 people, our company specialises in physical processes (filtration, clarification, oxygen management, bottling, etc.) that respect wine. We work for 7,000 customers: estates, chateaux, cooperatives and négociants in Europe, the Americas and Africa. Our facility in Cadaujac (Gironde country, western France) comprises the head office, the R&D/oenotechnical design centre and the manufacturing workshop. Our 7 agencies in France, Spain and South Africa provide close-at-hand sales and technical support for leading producers.
Our catalogue now contains 27 oenotechnical services, configured to each challenge and each winemaking requirement, plus 21 winemaking and environmental devices custom designed and built in our workshop.
With this incomparable set of solutions, we can be useful throughout the wine cycle, from the vineyard to bottle ageing.
Each year, we carry out nearly 14,000 oenotechnical jobs in France and worldwide.
“The number one oenotechnical expert serving all wine stakeholders.”
Since 1990 a name, a company, a brand…
Michael Paetzold’s story is built on innovation.
1991 vintage: a young oenologist full of ideas shook up the oenotechnical status quo.
This Institut de Bordeaux graduate travelled all over the Bordeaux region, from chateau to estate. On his trailer was a new machine which he had designed and built: a filter press of unrivalled performance, a “Swiss army knife” for clarifying musts, must deposits, lees, wines and press wines. Thanks to his invention, the young oenologist was first to offer a filtration service scalable to every winery volume and requirement – a service carried out in line with oenological principles that care for the wine.
A first customer said yes, then another… The young oenologist began to make a name for himself, and turned his name into a company: Michael Paetzold. After the filter press, many other innovations marked the development of his business. The company has constantly reinvented itself, responding to and sometimes anticipating its customers’ expectations: cold treatment in 1993, unstoppering machine in 1994, environmental applications in 1997, osmosis in 1998, Thermoflash in 1999, Alcoff in 2004, ethylphenol treatment as early as 2005, Deos in 2009, Eternam in 2012, Inside in 2013, Re-Bottle in 2015, acidification in 2016… Initially specialising in oenotechnical services, in 1996 Michael Paetzold developed a volume measurement activity, then in 1998 began marketing devices built in his own workshop in Cadaujac, France.
A unique mosaic of skills and shared knowledge, backed by original and exclusive technologies and championing a different oenotechnical approach, Michael Paetzold is today more than a company. It is a brand recognised in the wine world – the brand of the most demanding professionals. In choosing us, they apply their high oenological and oenotechnical standards.
“Job after job, we have earned our customers’ trust.”
A team you can trust.
150 women and men with specialist knowledge, 150 faces with the same dedication to the wine world.
Since day one, we have thought that people, not oenotechnical tools, should dictate our work. A far cry from machine-led oenotechniques, Michael Paetzold gathers around its business areas and its vision a great human wealth in the diversity of its profiles. R&D and our oenotechnical service provision enlist the skills of our oenologists, engineers, project managers and wine technicians. The manufacturing workshop blends the know-how of our electricians, welders, fabricators, process automation specialists, and mechanics. Management are surrounded by support functions (human resources, quality, communications, accounts…).
Besides their relevant degrees and professional qualifications, each staff member benefits from our internal school. We are the only company in the sector with such a facility. It allows us to continually attune and train our people in oenological awareness, and in the oenotechnical knowledge and skills developed by Michael Paetzold over the past 25 years. This transmission of theoretical and practical knowledge, without losing any content or value, guarantees over time the quality of our services and equipment.
This ingrained culture is enriched locally by in-depth expertise of each wine-producing region where our agencies are based. Wherever we provide a service, we take great care to understand the vineyards, appellations, growers and the infinite number of paths they take to give the terroir its voice and to make their wine. We are proud to be at their side, to have their trust, and to assist them.
“Michael Paetzold puts people at the heart of oenotechnical knowledge and skills.”
Helping wine live well throughout its cycle
Our oeno technique? The art of caring in order to reveal.
Wine results from a thousand-year-old conversation between vineyards, terroirs and humans. In their quest for the finest product, our customers have an ally: oeno technique. With it, they choose a path along which grapes become juice, juice becomes wine, and wine becomes pleasure. From vine to bottle, we watch over this path – illuminating and securing it.
From the first musts to the oldest vintages, we help wine live well by caring for the product throughout its cycle, so that it reveals to its full value the strategic resource of Chateaux, Estates, Cooperatives and Négociants.
With each vintage, we assist hundreds of oenological pathways in the leading wine-producing regions of France and beyond. Growers, oenologists, winemakers, cellarmasters, owners, technical directors, winery managers, investors – they can all rely on our oenotechnical solutions, precision services and state-of-the-art equipment.
Attentive to their desire to do better, we offer our customers ideas and roadmaps to make progress and solve the wine-related challenges they face. We provide them with a comprehensive vision for building, anticipating and controlling their oenotechnical choices from vat to bottle. We help them coax their wine to the desired expression, while respecting the product in its own interest and enhancing their capability through the knowledge we pass on.
Today and tomorrow, we are and will always be here to assist our customers on the path to the finest wine, and keep them a step ahead.
“We help our customers make the wines they imagine and want people to love.”
The meaning of our values Service, knowledge, accuracy, commitment
This is what we demand of ourselves, in our customers’ interest.
Because the women and men in our company like to be useful to their customers – helping and coaching them…
Because at our head office, and in our workshop and regional agencies, we also help each other…
Michael Paetzold means service.
Because everything we do draws on our scientific, technical and oenological knowledge…
Because we have been adding to this knowledge for more than 25 years…
Because for us, technical and interpersonal know-how are inextricably linked.
Michael Paetzold means knowledge.
Because we always take care that our oenotechnical operations, and our assignments are perfectly executed… Because precision in our manufacturing, our services and their results obsesses our teams…
Michael Paetzold means accuracy.
Because our entire business depends on how well each of our responses matches each needs of each wine-world professional…
Because our sales and technical teams are close to our customers – working by their side over the long term, keeping their promises and leaving no one without a solution…